Adapt & Repurpose: What is your message?
Adaptability is a key business virtue, especially in the pandemic period. Adapting the corporate message to the new reality is an essential goal of corporate affairs. Today's corporate message must align the corporate purpose with the social effort of collective consciousness and solidarity. Corporate purpose must also drive the continuous adaptation of the corporate message with critical sustainability issues for Greece, such as employment and employability, climate change, circular economy, gender equality, sustainable funding and digital transformation.
AmChamGR’s Corporate Responsibility Committee is initiating a discussion on how business needs to adapt and repurpose the corporate message, in line with responsible and responsive overall strategy and action. Join us to hear perspectives from our speakers on how empowering the company’s message for purpose confirms the relevance of corporate choices to the societal environment, thus enhancing reliability towards consumers and other stakeholders.